As a new business owner you often struggle with
how to get more customers. Here's a clue:
customers reward your business when you use it to make them better by
marketing a solution that will help them to solve a pressing problem.
To attract customers to your business, you must do what every successful business, small or large, does.
Every good business does it. Every successful business begins by marketing a solution that is targeted to meet their customer's most pressing need.
In fact, successful busineses become successful because they exist to help a specified cluster of people solve a targeted, specified problem.
Without clarity about who your business exists to serve, your business won't survive.
Does my business exist to serve the needs of some identifiable cluster of people who have some identifiable and named problem?
This is because as a customer yourself, you readily identify with the fact that today's customer doesn't have the time, luxury, or inclination to give ear to a business that doesn't exist to fill one of their most pressing needs.
When you step into the role of a customer and begin to think about all of those businesses - small and large - that have tried to claim your attention, you come away understanding the complexity of getting customers to come to your business.
When trying to figure out how to get more customers, focus your time and attention on building a business that becomes known by marketing a solution that will fit into the realities and frustrations of your niched customer base.