Want to know the purpose of a business? Then consider the following requirement: Any
business that will succeed must package and price it's magic in such a way
that it delivers a consistent and reliable impact over time.
When you start your business, you must have a clue of the real reason your business exists. The purpose of a business is that it follows this requirement:
So you must know what the purpose of a business is and it’s requirements before you can successfully bring your business to life.
When searching for the real reason that your exist, you must first take notice of your magic.
Your business has to be designed so that your gift can be given at it’s greatest impact.
It’s not enough to launch your business with the expectations that everyone will automatically cling to that thing that you do.
Making a living with your magic is one of the most difficult challenges passion-based and purposed-based entrepreneurs face.
This is because you want to deliver your magic so badly that you overlook the importance of what it will realistically take to sustain you, your magic, your lifestyle, your business, and the needs of your customers.
Here are the facts:
When you put your magic into the world, you have to be aware of this reality: you need money to exist.
You have to have enough money to live, eat, and sleep as well as invest in the tools your business will need in order to deliver your special brand of magic.
Now, don’t get me wrong, there are a few people who have been able to deliver and sustain their magic day after day without having to make money to sustain it.
But for the rest of us, we need to know how to design our business to bring in enough cash so that we can continue to live and give birth to a business that will consistently
Challenge yourself to start a business with the goal of using your magic to impact the world.
However, you will not be able to fulfill this goal if you never charge for bits and pieces of your magic.
To make a living with your magic, you must realize that it is both
possible and acceptable to price your magic in such a way that it benefits both you and your customer.
Create an offering that is rich and varied enough the suit the needs of a variety of your customers.
For some of your customers, the free version will suit them just fine. While others may prefer a light $9.95 nibble of your magic,
Still others will choose to snack on the $149 version of your magic,
And others may surprise you by sparing no cost and treating themselves to the royal $499 magical-feaster's-delight version of magic.
It is acceptable and expected that your customers will exchange their money for your magic, as long as you are able to package your magic in a way that it meets, and exceeds, their needs.
Think of your customer's payment as their thank a note, which says the following:
Dear Business Provider,
I just want to say “Thank You".
Thank you for caring enough for me and my burdens, that you designed a business that solved my problem and made me feel better.
Please accept my payment as a way to say, ‘Thank You'.
Signed: A satisfied member of your beloved niched cluster.
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