When starting your computer repair business, it helps to know who
your future customers will be so that you can target your
business offering to their needs with precision.
When you are in the midst of starting a computer repair business, it becomes easy to try to chase down as many people as you see passing you by and tell them of your new business.
While the tell-everybody-you-see approach works well in letting people know of your new business, you've got to be prepared to answer their probing, number one concern, 'What, exactly can you fix?'
You should be able to answer this question clearly and succinctly, giving them a really clear picture of the scope of what you do and a feel for who, exactly, your business was built to serve.
Defining the scope of your new computer repair business helps you to think through (and talk about) your business in terms that help you to get a clear word about about your new business.
It is very important that you take the time to figure out who it is you want to serve.
For example, catering to the people in your neighborhood is different than catering to big businesses.
Knowing who your potential clients will be will also help you to focus on 'what' you will offer.
For example, you may live in a town close to many gamers who all happen to use a particular software that seems to always cause a particular set of issues for them.
When starting your computer business it helps for you to stay abreast of what's going on in the computer industry as well as the current new challenges your clients could be facing.
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