Start-up and small business advice that will get you through
those tough times: Divide and conquer is
the secret ingredient you need to succeed.
Sometimes in during the initial onset of planning for your business, you will find that you are physically, emotionally, and intellectually drained.
This is because in the I'm-doing-everything-myself fashion, you have found yourself lost in the details and mired and swamped by the tons of things that you have to accomplish.
In that work, Smith postulated the theory of the division of labor: good ole-fashioned divide and conquer.
Though Smith uses an example of the pin factory, his work gives new entrepreneurs start up and small business advice that is priceless.
He explains that there are 18 distinct steps in making a simple pin.
Let's listen in as Smith describes all of the individual tasks it takes to successfully create a pin from wire:
According to Smith, one person performing all these sub-tasks could make perhaps 20 pins in a day. Thus 10 persons produce 200 pins in a day.
When each person performs only one sub-task, the 10 persons working together can collectively produce 48,000 pins in a day. By dividing up the labor there is a 250-fold increase in productivity.
You can read more in the Wealth of Nations here.
Basically, Smith surmises that each person comes to the table with varying levels of strengths and weaknesses.
As a new business owner, you must know your strengths and your weaknesses, and then fine tune your business development process to include division of labor where your weaknesses are dragging you down.
It is imperative that you examine your weaknesses closely and determine which areas of your business would benefit from a little divide and conquer.
Your business needs you to be wise enough to figure out which of those tasks may be better suited to be handed off.
In response to having to juggle it all, you find yourself bogged down and unable to fully develop your business to reach it's full potential.
It is during these moments that dividing and conquering can help pull your businesss through.
Your business will fare much better by handing off some of your marketing efforts to someone who gets a kick out of finding and connecting with potential customers.
There are alternatives.
The best start up and small business advice that I can give you is to use your entrepreneurial prowess to overcome some of those blocks that seem to be standing in between you and success:
This is the best start up and small business advice I can give you: Take the lessons of divide and conquer to heart.
The best gift you can give your business is the opportunity to expand and grow in a way can effectively and efficiently meet market need.
Recognize your strengths and your weaknesses, then consider my start-up and small business advice:
Signed: Latarsha Lytle, MBA, your business strategy advisor and motivational coach
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