"How Can I Market My New Business To Attract Customers?"

The Answer. "Be Like Honey"

Your Conundrum - "How Can I Market My New Business?"

Right now, you wondering what it is that you are doing wrong.

You are grappling with the fact that you must be missing out on a key element to marketing your new business.

And sometimes, in the back of your mind, you think to yourself:

"It seems like I did all this hard work for nothing."

• It seems that when people see you coming...
  
  
  
  
  • they run the other way, or
    
    
  • they brush you off with the wave of their wrist without giving you time to state your claim.
    

This brush-off treatment is causing you to feel a little disheartened.

You've thought to yourself, “ How can I market my new business if they keep running away from me as soon as I open my mouth?”

• "Don't they understand that I birth this business to help them lead a better life, or save money, or save a lot of stress?
  

The Short-Answer:

No.

They could care less about your business, your product, or your service.

The Customer-Focused Answer:

You’ve got to find some way to market your new business in such a way that your niched customer cluster will at least pause long enough to give you a chance to be heard.

Here's the key.

The answer to “how can I market my new business” is found in the me-slanted vocabulary you use during the first 15 seconds of your interaction.

• The Words You Currently Use During Your First Fifteen Seconds of Conversation:
  
  
  
  • "I", "I" and "me".
  
  
  
• The Harsh Reality:
  
  
  
  • Your potential customers could care less about "I", "I" and "me".
    
    
    
  • All they want to know is what you will do to help them get through their life with a little more strategy and a little less stress?<
    

Thus, my recommendation to you is to look at your business from their perspective and ask yourself a new question:

• “How can I market my new business in a way that they can actually hear what I’ve got to say?”
  
  

Your first step in marketing your new business is to look at their life from their perspective:

They are tired of being approached by every "I've-started-a-new-business-now-listen-to-my-story" person they meet.

• All they need to hear from you is what-is-it-that-you-can-do-for-me?
  
  
  
  
  • That's it.
    

“What is it that you can do for me?” is the only thing that will capture their attention long enough to take notice of your new business.

Here's the caveat:

• What-is-it-that-you-can-do-for-me?” buys you about 38.3 seconds with them.
  
  
  
• So...get to the point already.
  
  
  
• What is it that your business exists to do for them?
  

Your answer to this question gives you the key to knowing how to market your business in a way that actually gets heard.

Be encouraged.

Signed: Latarsha Lytle, MBA, your strategic business advisor and motivational coach.

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