Make Your Business Idea Work.
Use Promotion And Relationship
Building Efforts To Form Strong Ties.

Strong bonds produce strong relationships. Protect your business
idea by using promotion and relationship-building efforts
to strengthen your ties to the community.

Attracting customers is not as easy as you think.

Business idea promotion doesn't just...happen.  It takes a planned approach from you.

Whatever you do, don't get lured into thinking that your business idea will just take off without promotion or relationship-building efforts on your part. 

Spend time, upfront, figuring out what you will do to promote your business.

How will you get the word out about your new business?

Customers will rarely line up in droves.

One of the most critical mistakes new business owners make is thinking that when they open their doors, customers will just line up in droves to support them.

This is not so.

  • In today's world, businesses and customers are engaged in a new kind of dance...and customers are leading.

  • So, you must figure out what it is that you will do that will entice customers to want to dance with you.

Your business has to prove itself worthy enough to gain customer trust and attention.

  • Your new business must prove itself worthy enough gain the trust, attention, and patronize of it's target-market.

  • Thus, when you get your business idea up and going, promotion and relationship building becomes your top priority.

What's a new business to do?

Building a new business requires that you build long-term, alliance-based relationships with your targeted market-base.

  • If you find that customers aren't coming...then brainstorm ways you can create an alliance with them.

Business survivability boils down to building value-based relationships.

Get creative - there are many things you can do to build a value-based relationship with your target market.

  • You can become involved in their community affairs.

  • Or perhaps you can host seminars or advice chat-lines that will give them access to your expertise.

Whatever you do, carve out dedicated time to build strong, community-based relationships.

  • Over time, you will find that your targeted customers will become intimately acquainted with you, your brand message, and your branded purpose.

  • In turn, your targeted customer will hear your story, recognize your value, and welcome your business into the community.

Here's to building relationships that strengthen your business idea and makes promotion of your new business a synch!

Signed: Latarsha Lytle, MBA, business strategist, motivational coach, and your biggest fan!

When Getting Your Business Idea Going, Promotion, Relationship-Building And Strategy Are Key. Find Additional Business-Building Tips Below


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Preliminary Market Analysis. Finally...A Gauge For Your Potential To Succeed. What Is Preliminary Market Analysis?

Overcoming Sales Objections. Got Sales Blues? Learn The Secret Ingredient To Overcoming Objectives in Sales.

Growing Your Business. Learn How Your Market Position Impacts You Ability To Grow.

The Key To Pricing. The Purpose of a Business And The Role Of Price.

Importance of Organizational Purpose. How Important is Your Organizational Purpose? It Frames The Foundation For Your Success.

Be Patient AND Strategic. How Do You Get Through Your Business Startup Blues?

The Key To Growing Your Business. How Should You Grow Your Own Business? Grow By Packaging Your Magic.

The Role of Strategy When Planning Your Business. The Role of Strategy In Your Small Business - How to Start Your Business With Deliberation and Intent.