Start Small

by Suzie
(USA)

<i>Key advice for someone starting a scrapbooking business: think about your business development efforts from a

Key advice for someone starting a scrapbooking business: think about your business development efforts from a



While I have never owned a scrapbooking business, I am a person who frequents these scrapbooking stores and I do "try" to do my scrapbooks.



I have noticed in the past couple of years, that more scrapbooking stores open and then close quickly I assume due to lack of business.



I would definitely suggest researching your market area and making sure you position yourself in an area where scrapbooking is a frequented hobby.



Or, maybe more important, and a more affluent area where people appreciate the art of scrapbooking, but don't have the time themselves to create a scrapbook and therefore are will to pay someone else to do it for them.

I have noticed in many of the school auctions I have attended, people offering up their scrapbooking services to complete "your scrapbook".



What I appreciate the most when I enter these stores are the examples that I can copy for myself.



I don't really have the time to do the intricate cut-outs and such, so I appreciate when an example is shown and all the pieces are categorized close by so I can just pick them up and go instead of hunting through the store.

I can certainly put the page together, but don't have the creativity to think of the page myself.



I have many friends who scrapbook and also make invitations.



At least two of these friends have tried to make a business out of making invitations.



They have not been successful.



I think the problem lies in supply in demand.

One person just cannot make that many hand-made invitations.



So, if you are considering starting a scrapbooking business, I would suggest offering up scrapbooking parties and marketing yourself as a person who will actually do the scrapbook for you (if you have time) to start out with.



As people begin to know you, you may develop a more sound base to start a business with.



Another opportunity that exists when starting a scrapbooking business is to think about pre-packaging original templates for people who don't have the time to do all of those intricate cut-outs.



I would also create some original pages and sell those pieces as a package for people like me.

But they have to be cool and original, not like those pre-packaged things at Michaels.



Good Luck In Starting A Scrapbooking Business That Your Customers Will Appreciate!

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Starting A Scrapbooking Business - The Discussion.