"Sculpting, like starting a business, requires and eye for detail.
Avoid business failure by paying attention to those details and you will build your business into one that will magnetically attract (and keep) the attention of your targeted, niched-market.
One of the key ways to avoid business failure is to learn from the mistakes that many new business owners make.
Too often, many new business owners plunge into their business without paying close attention to what they will do to avoid business failure.
In order to avoid business failure, you must factor in this reality about business success: In the end it's your customer who will ultimately decide whether your business will succeed and fail.
Thus, you must maintain a customer-focused view that will shape how your business will react to change.
The better you are with giving your customers THAT thing that will synch their frustration with ease and pleasantness, is the moment you win a share of your market that your competitors won't be able to touch.
Spending intimate time your customer, and factoring her wants, needs, desires, and frustrations into the design of your business will give you an edge over the competition.
Avoid business failure by building a business that is both craveable, relevant and tailored to calm your customer's frustrations.
Your customer-focused emphasis should model a dialogue similar to this:
Successful businesses become successful because they are designed with a customer-focused emphasis.
For, in the end, a business that's without customers is soon a business that's out of business.
One of the key ways to avoid business failure is to pay close to what you will do to attract, keep and maintain a healthy customer flow.
Create a customer attraction flow plan to document specifically how you will design your business to be continually attractive to your targeted customer niche.
Signed: Latarsha Lytle, MBA, business strategist, motivational coach, and your biggest fan!
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