The Personalized Die Cutting Niche For Someone Starting A Scrapbooking Business
For someone starting a scrapbooking business, there's incredible opportunity in providing personalized die cutting to local schools. Here's the story of what I have done. And it has been met with much success, so I thought I needed to share it.
One of the best selling scrapbooking-related trends now are the overlay cutouts using a professional computer driven die-cut machine, such as the Pazzle.
Many scrapbooking-based stores are using their die cut machines to create school themed die-cuts.
For example, they use their die cut machine to cut out the school name or mascot on the top page and lay over top a second page, using the school colors.
Die cutting can be used to die cut Varsity style jacket, sports themes, specialized clubs, and a host of other opportunities.
Now, here's an opportunity that's just right for someone starting a scrapbooking business.
Most scrapbooking stores carry a supply of specialized die cut items for the larger school districts in their area.
However, I have found that there are smaller schools and districts that are overlooked.
So, just in case you are thinking of starting a scrapbooking business to capitalize on this opportunity, I'll let you in on the strategy I've been using.
In order to reach these markets and avoid the high overhead of an actual store, I am experimenting with a mobile market.
I am renting booths at craft shows held in these smaller districts, specializing in the personalized items to meet their needs.
I sell the overlay designs customized for all of the schools (elementary, middle, high school and parochial) and various die cut titles to cover many of the typical field trips for the area.
My products sell for about 75% of the retail price at the typical scrapbook store, as I do not have the overhead expense they do.
Spring time sales are great as enthusiasts are working to complete a collection of School Days scrapbooks in time for graduations, but I am hopeful that fall and winter will be as successful.
Additionally, I have noticed that a local school is holding an all day crop event to raise money.
While I have no intention of scrapbooking, I will be paying for a table to set up my equipment and provide personalized instant die cuts for those individuals as they are working on their projects throughout the day.
If at any time they need a title or simple die cut to put the finishing touches on their page, I will be able to work with them for a minimal fee to customize and cut the perfect designs.
As you can see, your scrapbooking business opportunities are limitless when you think about all of the personalized die cutting opportunities that exist.
Find the right niche and invest in a professional computer driven die-cut machine that will give you the freedom to create a diverse array of die-cut items.
Here's to starting a scrapbooking business with much passion and success!
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