When looking to recession proof your business, I highly recommend “Whatever Happened to Penny Candy?” by Richard J. Maybury.
As a small business owner, it's imperative that you understand that your business doesn't operate in a vacuum.
There are a lot of variables at play that determine whether your business will actually fail or succeed.
In fact, the author said that he wrote the book because he was having trouble finding a suitable textbook for his economics students.
Investing time with this book will help you to develop a holistic understanding of a variety of economic variables at play when considering how to protect your business from a tough economic state.
There are many people, including economists and businesspeople, who have a flawed understanding of basic concepts of like supply and demand, inflation and recession.
You can benefit from reading it, whether you're just starting out or if you've been in business for a long time.
His arguments sounded good, but something seemed to be missing.
I ended up reading this book, and I had some good points for my friend next time we met.
It teaches you about the law of supply and demand, and a lot about economic principles that aren't very clear to you right now.
In fact, it is the author's opinion that starting your own business is really the best investment you can make, and he suggests that business owners study up on Business Cycle Management to learn how they can profit the most from the boom-and-bust cycle that repeats itself over and over in our economy.
The list of resources and suggestions for further reading at the back is valuable to anyone who wants to learn more after they've finished this book...and I promise you, it really is an easy read.
Give your business a boost by investing your time understanding how to recession proof your business and steer it toward success in these tough economic times!
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