When starting a gift basket business, marketing your gift basket business
requires that you find a way to create gift baskets that customers will fall
in love with all while earning a profit. Discover tips from the pros that
will help you start your gift basket business with success.
Yep, marketing your gift basket business is part art and part science. The biggest mistake you can make is to either
Many gift basket business owners have told me that the key to their success is in finding a way to create ahh-inspiring gift basket within their clients' budgets and within the business confines of making a true profit.
She has found a way to offer a line of gift baskets that make her the envy of other gift basket business owners while giving her customers a most exquisite gift basket that works for them, their recipient,and their budget. Let's listen to her story as she shares a little insight into a strategy she uses to in her business to make marketing gift baskets work for her.
I have been in the gift basket business for approximately five years. I am an entrepreneur at heart, and I am always looking for ways to create a product and sell it.
Starting a gift basket business requires an eye for finding a way to be innovative in your approach to make one-of-a-kind gift sensations for your customer base.
My gift baskets are geared toward the holidays - in my gift baskets you will find a unique greeting card. For all who are currently considering starting a gift basket business, then I have one main piece of advice for you and it's - find a way to niche yourself to success.
I started the business during the Valentines Day season. I went out and purchased different products with a Valentines Day theme.
For example, champagne glasses, candy, teddy bears, red undergarment, etc. If you are looking for a little inspiration, then follow what retailers are doing for the season, and find some type of way to tie your gift basket into the sentiments of the season.
At the beginning of my gift basket business, I was fortunate - my brother owned an upscale womens shoe store. So I approached him and asked him if I could use his upscale women's show store to test my gift baskets.
When starting a gift basket business, make sure you take on projects that inspire you because inspiration will help you create THAT line of baskets that will definitely distinguish you from the competition.
In my gift basket business, a lot of my inspiration comes from the greetings that write. I get really excited when I can build a themed basket that aligns itself perfectly with one of my greetings.
Since my goals was to incorporate my greeting card business with the gift basket business, there is always a little poem or saying inside the gift basket that relates to the contents of the basket or the theme of the season.
Starting a gift basket business also requires that you have a willingness to make lemons out of lemonade. If I have a line of product that does not sell, I usually keep the basket for the following year and re-market the product.
Starting a gift basket business also requires that you fight through the competition and think strategically. Before I started the gift basket business, I assumed that the baskets would fly off the shelves.
What I quickly realized is that marketing the product would take more time and effort than it took to actually create the product. I also came to grips with the fact that there is a lot of competition out there, and it is important to know the target market and be willing to put some money into marketing.
Starting a gift basket business requires that you find a way to give your customer the biggest bang for their buck.
The biggest key to marketing, pricing, and promoting your gift basket business lies in your ability to create breath-taking one-of-a-kind gift baskets for a targeted audience - at a price that
So, make sure you are marketing a product to each customer that will make that particular customer feel as if that particular gift basket was made just for them.
Whenever I make anything that I plan to sell, I try to get family and friends to buy the product and hopefully, have them share it with others that they know.