So...getting customers to try your business isn't
as easy as you'd thought, eh? Discover
how a simple exercise in spending the day in your customer's
shoes can help figure out how to get more customers to come to you.
The best way to get more customers to come to your business is to Walk-A-Mile-In-The-Customer's-Shoe. Just for one brief moment, I want you to think about what it feels like when you are playing the role of customer.
Think about all of those businesses (both small and large) who have tried to claim your attention in the past.. What happened? There were some who got your attention, and others whom you barely noticed.
This is because, as a consumer, you don't have time to listen to every Tom, Harry, and Sal on the radio, TV, or in the streets who is trying to convince you to part with your hard earned money in exchange for their over-hyped promises. In fact, the more aggressive they are in their sales tactics, the more likely you are to run the other way.
Your customers are busy people who are struggling to live their lives in the midst of a consistently changing world and reality.
So stop trying to market to every Tom, Bill and Sally. Give your time and undivided attention to that ONE niched cluster who will go absolutely crazy about what it is that you exist to do
Signed: Latarsha Lytle, MBA, business strategist, motivational coach, and your biggest fan!